Branding
Tuesday May 4, 2021 By David Quintanilla
Adding Character And Joy With Tick Tock Wellbeing | Dieline


Jamie Nash Studio has designed and illustrated the tea packaging for the beloved UK tea model, Tick Tock. The colorfully illustrated designs had been created for the brand new flavors of Ginger Enhance and Chai Calm down. The package deal design faucets into Tick Tock’s playful nature by the illustrations of a prancing zebra and a tiger floating by the water. All the things about these tea’s packaging promotes a heat and charming feeling that is certain to be accesible for anybody aged two to 1 hundred and two.


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Tick Tock is likely one of the UK’s most iconic and well-known tea manufacturers. Unbiased and pioneering, the household behind Tick Tock first cultivated rooibos (pronounced roy-boss) in 1903 and over 4 generations later they proceed to champion this selection.

We had been approached by Tick Tock to develop their Wellbeing vary and create designs for 2 new flavours, together with new illustration, pack design, naming and model world. Fruit and natural drinks proceed to develop in recognition with well being aware shoppers searching for teas that not solely provide a singular flavour expertise but in addition promote well being and a way of total wellbeing. Tick Tock’s Wellbeing vary affords this market distinctive, benefit-led rooibos blends which can be all about delivering a selected temper and serving to drinkers realise a wholesome way of life. ‘Ginger Enhance’ aids pure defences with ginger, lemon and echinacea whereas ‘Chai Calm down’ affords a warming, spicy deal with with cinnamon, ginger and cardamom.

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With most rivals illustrating flavour, we wished to precise Tick Tock’s playful persona by conveying the advantages of the tea by animal characters. After presenting a wide variety of sketches for the potential illustrations, a leaping zebra was chosen to carry a zingy, uplifting temper to Ginger Enhance, whereas a tiger taking a dip within the reflection of a heat solar completely captures Chai Calm down. These characters turn into iconic flavour mascots to be used throughout all the model world – from advertising and marketing collateral to merchandise – playfully bringing to life the spirit of every mix. Supported with Tick Tock’s strongest property; daring typography, shiny colors and playful copy, Tick Tock Wellbeing embodies the model’s tagline, “A tea for anytime. Morning, midday and night time.”

Patrick Busse, the director at Tea Occasions Buying and selling Ltd., says: “Working with Jamie is all the time an actual pleasure. He’s an distinctive designer and illustrator with a deep understanding of brand name who — critically— is ready to carry his creativity and integrity to bear throughout the confines of a tightly managed business course of.”

The prevailing lineup was additionally up to date with new messaging and pack codecs that enable Tick Tock to pack in biodegradable teabags. The brand new flavours are on cabinets now, including to Tick Tock’s vary of naturally caffeine free teas that promote “shiny days and peaceable nights.”

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