Marketing
Tuesday May 25, 2021 By David Quintanilla
4 Simple Tips to Help Improve your Instagram Presence [Infographic]


Whereas TikTok has seemingly stolen a few of its thunder of late, Instagram nonetheless stays a key focus for entrepreneurs – and rightly so.

The platform now has greater than a billion active users, whereas Instagram Tales alone sees greater than 500 million active users each single day. Even with youthful generations seemingly turning into extra aligned to TikTok clips, the attain and engagement on Instagram remains to be extremely excessive, and should you’re trying to maximize your digital presence and attain, it stays a platform that you just have to contemplate inside your strategic planning.

And should you’re trying to get began on Instagram, however you are undecided about the important thing components, this infographic from the staff at Giraffe Social Media is an effective, fundamental abstract.

The important thing focus areas of an efficient Instagram presence will be damaged down into these 4 components:

  • Efficient hashtag use – Many specialists advise manufacturers to use up to 30 hashtags per post (Instagram’s restrict) to maximise attain, however Instagram itself advises that manufacturers ought to add three to 5 extremely related tags for finest outcomes. Which technique you go together with will come all the way down to your personal strategy, and can probably relate to your distinctive viewers, however both approach, hashtags do stay a key discovery instrument on the platform
  • Instagram Tales – As famous, Instagram Tales sees 500 million customers per day, and its prime of feed positioning makes it nice for reinforcing model consciousness and engagement. Creating efficient Tales is usually a problem in itself (some ideas here), however it may be a good way to construct your in-app presence
  • Nice visuals – It most likely goes with out saying, however the primary Instagram feed remains to be targeted on nice, standout visuals – the type of pictures that can make individuals cease mid-scroll and take a look at your posts. There is a vary of tips and advice obtainable on how to do that, however in the primary feed not less than, the standard of your pictures stays a key consideration
  • Instagram Reels – Instagram’s TikTok clone would not appear to have taken off as but, however as Instagram continues to seek ways to slow TikTok’s momentum, you’ll be able to guess that it’s going to preserve investing in Reels – which may make it a extra related consideration for manufacturers. What’s extra, anecdotal analysis has proven that creating Reels can assist to boost your overall Instagram presence, as Instagram seems to be to place extra emphasis on the choice.

Specializing in these core components will enable you to construct a simpler, partaking Instagram presence. The beneath infographic supplies a fast abstract of those key pointers.

Instagram engagement tips





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