Monday May 3, 2021 By David Quintanilla
3 Essential Design Trends, May 2021

Spring and recent designs are within the air. This month, it’s apparent that designers are feeling artistic with new and fascinating ideas that vary from a brand new type for playing cards, homepage experimentation with a number of entry factors or calls to motion, and dangerous typography choices.

Right here’s what’s trending in design this month.


1. “Flat” Playing cards

Card-style design parts that permit customers to click on via to different content material aren’t new, however the design of those playing cards is recent and fascinating.

Reasonably than extra closely designed playing cards with shadows and layers of content material, flat kinds are trending. Count on this pattern to blow up due to utilization by Google for a procuring expertise web page.

The Google instance under is fascinating as a result of Google’s Materials Design pointers are what helped card-style parts develop in recognition beforehand. Nevertheless, these playing cards did embody extra layers, shade choices, buttons contained in the playing cards, and shadows.

At present’s trending playing cards are fully flat. And exquisite.

Every of those web sites does it in a barely completely different means.

Heartcore, a shopper know-how VC firm, makes use of a sequence of flat playing cards as a navigation factor to assist customers discover their means via the web site. Every contains a shiny shade background with an illustration and a easy textual content block.

Every card has a pleasant hover state the place solely the illustration zooms inside the cardboard body. That is an fascinating impact as a result of it’s precisely the alternative of the earlier iteration of playing cards, which zoomed the complete card as a hover state.

Google Shopping makes use of that entire card bounce hover state (plus a not-so-flat shadow) for every card. The preliminary design is modern with the pairing of white and picture playing cards with easy textual content in every. You’re enticed to click on round to see what occurs.

Click on Greece is a journey web site design that makes use of easy playing cards with a minimal shade and textual content overlay. The consistency of those playing cards makes the design pop and the great thing about the photographs draw you in. Every card additionally has a hover state with a darker shade masks to information navigation and make textual content parts simpler to learn.


2. A number of Homepage Entry Factors

For a very long time, designers have been working off the philosophy that the homepage ought to have one direct entry level, making a direct funnel for the person expertise.

These designs throw that concept out the window, with a number of entry factors and click on parts.

You may consider it because the “create your individual journey” possibility for these designs.

It may be a dangerous idea in case you are diving into analytics to concentrate to person paths. You need to be sure you know what selections customers are making so as to assist them on the journey to the content material and knowledge that you really want them to get from the go to.

However this sort of design scheme does really feel considerably customized, placing the person in additional management.

Parcouse Epicuriens makes use of three flat card-style parts to assist customers decide what they need to see from the house web page. There’s no different button or direct name to motion, which is considerably unusual in at the moment’s web site design panorama. Customers have to select from one of many playing cards, scroll, or enter utilizing the hamburger menu icon.

Tasty Find makes use of search choices to assist customers begin their journey. What’s fascinating listed below are the alternatives – seek for the meals you need, decide one thing random, or (within the small print) discover much more choices. Customers get three selections to start their journey with the web site.

What’s fascinating is how easy this advanced person journey appears to be like. The design is simple to digest, however so many choices may overwhelm customers. That is a kind of conditions the place it’s important to watch return search information and knowledge and weigh the danger versus the reward of a lot selection. It’ll be fascinating to look at this design over time and see if the choices lower in quantity.

Accord additionally has a number of ranges of person engagement alternative. Possibility 1: Each block incorporates a click on factor. Possibility 2: Use the search on the high to slim selections. That is an fascinating configuration because the homepage for an e-commerce web site as a result of they get proper to product choice and procuring and not using a softer promote or introduction.


3. Dangerous Typography

Typographic danger has been an ongoing theme for a short while. Designers are embracing experimental and novelty typefaces to face out within the cluttered web site area. Typically it really works superbly, and different instances, it might probably fall brief.

Right here, every of those trending web site designs makes use of a dangerous typography remedy. The dangers are just a little completely different for every design, from readability to comprehension to font supply.

How Many Plants has duel typography dangers: A cool typeface paired with odd phrase breaks. Curiously sufficient, readability isn’t as large of a priority as you may suppose. That is doubtless as a result of there aren’t many phrases, and they’re brief. Plus, the imagery ties in properly.

Do you discover a similarity between How Many Vegetation and The Nice Lake? The typography has the identical type with a blocky, slab, sans serif with alternating thick and skinny strokes. (It’s the identical font.)

The chance within the typography design for The Great Lake isn’t within the homepage show, though you may marvel what the design is about. It’s carrying this font all through the design. Whereas it appears to be like nice massive and with just a few phrases, it will get just a little harder the extra you see it. The sort of psychological studying weight might be troublesome for guests over time, creating a component of danger.

Zmaslo makes use of an fascinating typeface with a liquid impact on high of an uncommon phrase. That mixture of textual content parts makes you suppose arduous to learn the homepage, regardless of its neat appears to be like. The chance right here is weighing visible curiosity towards comprehension. Relying on the viewers, this danger might be definitely worth the likelihood.



Spring all the time appears to be that point of 12 months the place designers begin desirous about new, recent design parts. That may clarify a number of the “riskier” design selections and experimentation right here.

Whatever the motivation, it’s all the time enjoyable to see the artistic stretch occur. It may be much more fascinating to see what parts from these developments proceed to develop within the coming months.

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